It's not because we’ve unlocked some kind of exclusive supplier deal.
Just like a car manufacturer builds vehicles and sells them through dealerships, software developers create digital products and rely on retail partners for distribution.
Large chains like Best Buy aren’t designed to offer low prices. With numerous physical stores, large teams, and heavy overheads, their pricing reflects their business structure.
To get them to carry popular software, developers often offer wholesale discounts of 34% to 40%.
They can afford this because once a digital product is launched, each additional copy sold costs nothing extra.
It’s the same idea as when Taylor Swift releases a new album—every additional sale takes zero effort after launch.
Back to Best Buy.
When a developer offers a great deal to a major retailer, they’re usually required by law to make that same deal available to all approved resellers.
Including Eksoftware.
Close
We Had a Choice
One option was to do what Best Buy does: keep around for ourselves and sell it to you at retail.
But this is silly because we don't have the overheads that Best Buy has. That means we can pass some of those savings to you while maintaining a healthy, equitable business.
So that's what we did. It's why you're seeing a
discount today.
Close
There's a Reason Our Prices Are Low
It’s not because we have access to some secret deal.
Just like a car manufacturer builds a car and sells it through dealerships, software creators rely on retail partners to distribute their products.
Large retailers like Best Buy aren’t interested in offering the lowest prices. With thousands of employees, physical stores, and high operating costs, they need higher markups to stay profitable.
To get these retailers to carry certain software, developers often offer discounts of 34% to 40%.
This works because once a digital product is created, selling additional copies costs them virtually nothing.
It's like when Taylor releases a new album—every additional sale requires zero effort.
Now back to Best Buy.
When a developer gives one retailer a deal, they’re usually required by law to offer the same terms to all approved resellers.
Including Eksoftware.
We Had a Choice
One option was to do what Best Buy does: keep around 40% for ourselves and sell to you at full retail price.
But that didn’t make sense. We don’t have their overhead, so we chose to pass some of those savings on to you—while still running a sustainable business.
That’s why you're seeing a
discount today.
Be Mindful
It’s one thing for a trusted company like Eksoftware to offer a
discount. It’s another when unknown websites offer licenses for $50—or less.
Reputable software brands invest years and billions in building their reputation. They don’t authorize legitimate resellers to offer products at unrealistically low prices that risk harming their brand value.
